Edo has developed the first mobile advertising platform allowing purchases and location-data to be combined, according to the company. Much most interesting is what the American company makes of this possibility: it offers a service that businesses can use to offer customers highly personalized real-time coupons on their mobiles while shopping by considering current buying behavior and location – “Geocommerce Offers” is what Edo calls the service. Read the rest of this entry »

Since November 2010, the process against Google’s market manipulation is running. EU Competition Commissioner Joaquin Almunia has now increased pressure on Google and requested changes. If the company fails to do this, up to ten percent of annual sales could occur as a punishment.

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Even in the digital word environmental protection and sustainability are important issues. Not exempt from this trend are the search engines. In contrast to traditional providers such as Google and Yahoo is the “green” search environmentally friendly.

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This Friday, the stage will be set for the biggest IPO of the internet sector. Mark Zuckerberg will be stepping onto the floor. Shortly beforehand, the 28 year-old Facebook founder raised the price margin for his stocks from the 28 to 35 Dollar range to 34 to 38 Dollars, as cited in the Registration Statement. With this move, the social network could reach be worth up to 104 billion USD on the market. Read the rest of this entry »

Microsoft’s search engine Bing wants to focus on social networks and thus catch up with market leader Google. The so-called social search displays advice from friends in addition to the normal results.

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The first part of the current “Local Consumer Review Survey 2012” focuses on the number of local searches for companies as well as the general influence of online-ratings on consumers. In the second part of the study, BrightLocal.com, a company specializing in local marketing, has focused on the question of what users search for online and what role a company’s reputation plays.
The main result: although users search for restaurants the most when conducting local searches, “consumers read reviews for all types of local business at the point at which they need those services,” explained Myles Anderson from BrightLocal.com on searchengineland. Because users read less reviews than in 2012 in order to make up their mind, it is important for local businesses to have positive reviews. If users stop reading so many reviews, they tend to focus on the latest ones, continues Anderson. Read the rest of this entry »

Anyone looking for something on the Internet uses Google. The search engine is so well known that the verb “to google sth.” has made ​​it in 2004 into the dictionary. But not only the use of other search engines can sometimes provide different results. Smaller services that specialize in one area can be useful too. Read the rest of this entry »

What’s the name of the cool club I was at during my last trip to London with the funny blond guy (Chris? Tim? Steve?) whom I was chatting until the dawn? We used to keep diaries for information like that, but the geolocation service Foursquare has developed a solution with its newest local search deal: the History Page shows users all check-ins with detailed information such as date, time, pictures, comments and with whom he was there with. Read the rest of this entry »

As long as Facebook-Offers remained in the first test phase, only select local businesses had access to its services. Now, the social network has extended the service to all US businesses with their own Facebook page, according to Techcrunch. With the new coupon feature, uncomplicated deals and events can be shared in the News Feed and Timeline. Read the rest of this entry »

Yahoo Small Business, a special Yahoo-developed platform for small businesses, which offers webhosting, domain registration, design templets, and e-commerce templets, will also be offering a free online marketing tool: with the Marketing-Dashboard, local and regional business owners can find new marketing strategies and also expand and improve existing compaigns. Read the rest of this entry »