Contrary to Google’s web search, where the search machine scans the Internet, the web behemoth is using 3rd party address data for its local search offering (Google Maps), in order to expand the information available to companies, providers or website operators.

Google appears to be collecting this data for its own database, as well as accumulating existing data and updating it.  This was reported by Johannes Beus of Sistrix. He received a flyer released by the international player, in which he was asked to check the details of his undertaking, and update them accordingly.