For the second time this year, experts at the latest Euroforum Conference, titled “The Power of the Search Engines” discuss the significance and future of Google, Yahoo and the rest.

Earlier this year, a Euroforum conference on a similar theme was presented in Hamburg (see our post.)  This time the venue is Berlin and takes place on December 13 and 14, 2007.

This time, according to a press report of the organizers, Euroforum Deutschland GmbH, discussions will center on the fields covered by the terms “enterprise, local, mobile, social semantic or universal” search, and a discussion on the meaning/significance of these services. Along with an emphasis on these specialized search machines, search as a factor in the success of undertakings, and quality factors in search machines and search machine marketing, as well as media-political and legal aspects will be discussed.

A central theme on the first day of the conference is ‘local search’, as outlined by Dr. Frank Meik (Managing Director of MW Verlag), specializing on the role of local search in the field of regional newspaper publishing. Daniel Tschentscher follows with an analysis of the future role of local search and its integration with Web 2.0 features, among other topics.

Further information about the conference as well as the complete program can be found on the website of Euroforum Deutschland GmbH.