The USA-based online-directory superpages.com now empowers its users to participate and interact extensively in their listings.

Superpages.com, a service of the Idearc Media Corporation, is one of the leaders in the online-directory community in the USA. As detailed by Idearc recently, it has expanded its Web 2.0 facilities. Utilizing the new functions, for example, the user can edit a company profile, add or change the products or services offered, or adjust methods of payment accepted.  Photos can also be added, and descriptions and notations adjusted.  In addition there is the facility, using so-called ‘Business Blogs’, to add appropriate information and comments about respective firms and undertakings in the listings, and to enter into discussions with other superpages.com users.

This appears to be a really unusual step for the classic online-directories in the United States. Greg Sterling, an expert specializing in local search and online directories in the USA, writes in his blog that through this new feature, superpages.com becomes one of the front-runners and early innovators in the online-directory service-provider community. He also expects that the competition will not be far behind this innovation.