TownKing’s agenda is to bring together people from local neighborhoods.  The pivot and hook of this Local Web Community is the local map.  At a glance, users can see who lives nearby, and through this make contact with their neighbors.

Approximately four months after the initial start-up, there was the first big relaunch of the portal. The network, run by Supreme NewMedia received a brand new design, as well as many new functions.  The reason for the updated interface and functionality was the great success of the network.

According to Supreme NewMedia, their members are now able, for example, to publish more information about themselves – including uploading multiple photos or videos, setting up a guestbook, or adding Social Tagging for friends.  In addition, the users are now locally connected¬ this way one can discover who the friends of their friends are. And every member can mark their favorite locations, share where one can meet up in the evening, or just let people know what’s (and where it’s) happening.  A reworked local search now facilitates person- or location-specific searches, fulfilling various search criteria.  In keeping with the feudal slant to this portal, every member now starts with their career description within the community as “serf” (‘Leibeigener’). And though their activities in the community, one can earn so-called “Crowns”, with which one can ultimately elevate oneself to the level of “King” or “Queen”.