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Google Maps extends local content offering

6 Jun. 2008 | Author: AWo | german

Google Maps is transforming itself ever increasingly from a classic Local Search service to that of an all-encompassing localized information service.

Google & WikiPediaThe function “My Maps”, which allows users to generate content and make that accessible to other users, was seemingly one of the first steps in this direction. Recently, the sector-leading search engine added localized photos and videos to the “My Maps” arsenal, accessible under the “Explore this area” (after entering a location in the search field) … see our post.

Just weeks after the above innovations, comes the “More” button, to be found at the top right corner within the displayed map (in all views).  Using this feature, one can access even more resources such as photos, panoramas (Panoramio) as well as local-interest articles from Wikipedia.  If one selects Wikipedia, for example – for every location where any relevant Wikipedia content exists, a small Wikipedia symbol appears on the map.  When clicked, the symbol opens an extract from the online-lexicon in a pop-up window, with a link to the full article.  The text describes relevant content e.g. Buildings, streets, places or institutions.

Through these new functions, Google wants to ease the discovery of information about the geographical context, for its users.  This was detailed by Christoph Oehler, Product Manager at Google, in Google’s Lat Long Blog.

Upcoming features anticipated for Google Maps include the probable integration of relevant Local News. Such a function is apparently available, according to the Google Lat Long Blog, as of May 2008 in the US-version of the virtual earth program Google Earth. This capability is soon expected for the German-edition of Google Earth as well as Google Maps (maps.google.de).  This was announced in a separate announcement by press spokesman Stefan Keuchel, in an interview with “Spiegel-Online”.

Google Maps extends local content offering
Posted in Local Search per PC, Local Search, News, Local Search Engines, Practical features | Tags: , , , , , , ,

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