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Nokia acquires localized ‘social activity’ service Plazes

The Finnish mobile phone manufacturer Nokia has bought the Berlin-based (launched in 2004) start-up Plazes. In so doing, Nokia implements a further expansion of their localized services, in the direction of time-linked activity planning, as announced by the concern in a press release.

PlazesPlazes augments social networking by linking together the elements of ‘location’ and ‘time’. In essence, this concerns the question of in which connection someone is at a specific location at a specific time. Or stated mores imply: the user of Plazes.com can keep other members of this service informed about what and where they are currently doing. This is visible in real-time either for all members, or visibility can be limited to a circle of choice. And, whether for a private date or a business meeting, the users can make appointments among themselves.

“The acquisition fits within our service strategy and helps Nokia to accelerate our vision of bringing people and places closer together”, said Niklas Savander, Head of Nokia Services & Software about the takeover.

The purchase is expected to be finalized in the 3rd quarter 2008, according to Nokia. Details of the purchase price have not been divulged.

Nokia acquires localized ‘social activity’ service Plazes

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