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Telegate markets Google AdWords

25 Jul. 2008 | Author: Ute De Mitri | german

Telegate GoogleTelegate has announced a strategic alliance with Google. In the future, businesses represented in the Telegate’s online directories 11 88 0 and Klicktel can advertise using Google’s Pay-per-click (PPC) “AdWords“, for which the advertiser only pays when the ads are click-on by users.  Telegate joins the fray in competition with other local-PPC providers such as Yahoo! or suchen.de.

As announced by the enterprise in a press release, the cooperation stands to profit above all small and medium size undertakings.  This target group has historically under-utilized this marketing opportunity. Now firms signed as directory clients with Telegate can now also choose to add search engine marketing via Google.  Thus, a company can have better localized and context-based access to potential clients, by registering specific keywords with the Google AdWords program, with these ads displayed in either or both the online presences of Telegate and Google.

Of course, such a deal needs to bring benefits to both the directory-provider and the search engine giant: Telegate, sees the collaboration as strengthening their position as ‘leading’ special local search provider in Germany. Google profits in turn through the experience and ‘know-how’ of the 400-strong Telegate team.

Telegate markets Google AdWords
Posted in Local Search per PC, Local Search, News, Local Search Engines, lokales SEM | Tags: , , , , , , , , , , ,

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