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Google allows a glimpse backstage

11 Aug. 2008 | Author: AWo | german

The search engine giant wants to in the future provide its users with more information as to how personalized search results are generated.  This was announced by Rachel Garb in the official Google Blog.

Google adjusts its search results according to each user.  This means that the same search request may generate differing results, according to the location of the user, or between different users.  The undertaking wishes to explain which data it thereby accesses. In so doing, Google has actually expanded its web search functionality by introducing a new feature, according to Garb.  In the future, above and to the right of personalized results there will appear a short note, detailing which criteria were used in generating the results.  The details may be expanded further by clicking a relevant link.

In order to personalize the search results, Garb says Google uses the latest search requests of the user, and also evaluates the recent web history of the logged-in web user, but only when this function has been explicitly activated by the user.

Google backstageFurther, the search engine also considers approximate (geo)location of the user when generating the personalized results.  this is achieved usually by using the IP-Address of the computer being used.  Google is able to usually ascertain the city in which the user is located and can adjust the search results accordingly.  Whoever wishes to enter another search location can also do this, but a Google Account is a prerequisite for this feature.  It is interesting that these location details  are not used for the personalized search results of the web search, but actually are used for the improvement of the results of Google Maps.

The new feature should, at least in the USA edition of Google, be accessible in the next few days.  There is no current information as to when or if Google plans to integrate this into its German-version.

Google allows a glimpse backstage
Posted in Local Search per PC, Local Search, Localization technology, New Search Machine Interest, News, Local Search Engines | Tags: , , , , , ,

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