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More knowledge with Cuil?

The Gallic word “cuil,” pronounced as “cool” in English, means knowledge, and is the name of a new English-language search engine, which launched unexpectedly and without a Beta-phase, at the end of July 2008.

CuilLaunched in Menlo Park, CA, by former Google and IBM employees, Cuil has generated really high expectations.  The operators themselves (in a recent press release) very consciously speak of its “innovative search offering”.

Cuil is intended to deliver better search results than its competitor, by concentrating on the content relevance, rather than their opposition’s analysis and level of awareness of their generated links. Additionally the results are to be displayed in detail, with images, sorted in groups and by category.  Cuil’s makers promise the complete protection of the privacy of its users. Their theory is that the collection of user information is unnecessary for a search engine generating via content rather than popularity. With their 120 billion websites, Cuil has trawled three times more sites than its competitors and is therefore the largest search machine on the web.  This is important to the Cuil folk, as (in their opinion) the other search providers are not able to keep up with the constant growth of the internet.

Cuil 2The above was the modus operandus with which Cuil debuted, which sounds convincing. However reality is something else– as yet the new search engine has not been able to fulfill these high expectations.  On the contrary– already in the first days after launch, there was a media hailstorm of criticism, and not unfounded. Excluding that the layout of the results (in a choice two or three columns) was an acquired taste and that the search engine is English-based, but the generated results left much to be desired. And the successful recognition of content relevance is also not fully realized.  Christian Stöcker of Spiegel Online points out that Cuil is also a ‘victim’ of the old “miserable failure” search… which like Google before it, links to the homepage of President George W. Bush as one of the first results, indicating that Cuil’s reliance on link frequency is indeed higher than envisaged. Further, parallel to the web search, no further functions are in evidence, such as specialized image results or local search results.  The latter results are in today’s climate, of critical importance for a search engine, that wants to hold its own against the big players.

Can Cuil in reality present itself as a serious competitor to Google and Co?

More knowledge with Cuil?

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