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GelbeSeiten way ahead

23 Sep. 2008 | Author: AWo | german

“GelbeSeiten.de achieved again the highest visitor count of all German online-directories, with more than seven million visits and over 44 million page impressions in August 2008.” This was reported by GelbeSeiten Marketing GmbH in a press release.

GelbeSeitenAlready this June, the portal led the online-directories, with over seven million visitors, and managed to maintain this lead in August, said the operators.  The source of these figures come from the current statistics for online media usage, published by the ” Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (aka IVW) in Berlin.

The IVW is an independent organization, funded by the Media, the Advertising industry and ad- and media-agencies. The body monitors and reports the expansion of advertising media, delivering data of interest to users, advertisers and competitors.  Among the data published for the online-media, are the number of page views/impressions (number of users of accessed pages) as well as the sum of the single hits/visits.

Looking closer at the results published by IVW, one sees that GelbeSeiten.de in July 2008 achieved 7,060,898 visits – the most since records were started in August 2004. In August 2008, the figure dropped slightly. However, the high of 66,958,342 page views in March 2006 was far higher than the present figures.

Competitors listed by IVW can only battle to keep up.  Klicktel.de in August clocked up 4,8 million visits and approximately 30 million page views.  In the same period GoYellow.de  managed just on 3 million visits and about 16 million page views, with Web2.0 branch-directory Qype.com showed 3,5 million hits, and almost 12,5 page views.

GelbeSeiten way ahead
Posted in Local Search per PC, Local Search, News | Tags: , , , , , , , , , , ,

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