pointoo finally leaves its pilot phase behind
23 Oct. 2008 | Author: Pointoo officially was launched in July 2006, and at the end of May 2007, the portal finally ended its beta-status. Since its recent relaunch the local search engine, operated by the publishing group Georg von Holtzbrinck, now offers more content, new functionality and an improved user interface.
The operators, in a press release, announced this a short time ago.
Differing from other localized search and ratings platforms like Qype, Dialo.de and others, pointoo is foremost a ‘location bookmark service’. Users are able to undertake location-based searches for places such as restaurants, museums, shopping facilities, doctors or service providers, etc. and, if logged in as members of pointoo, save interesting found locations in their own personal locations collection. pointoo has however, some similarities with the aforementioned ‘competitors’- it allows its users to add comments and publish them linked to their saved locations. And for users who cannot find their beloved/preferred local hangout or bakers via the search option, pointoo also allows users to add these locations to the portal. The latest update also enables users to add detail (such as opening times) or photos to existing search results.
Another new feature, is that content is now also provided by other ratings platforms, as well as by the operators and user contribution. According to the operators, the platform is now working with well-known partners, for example: Helpster.de (in the medical ratings sphere) or Autoplenum.de (for the motor zone). Negotiations continue to include further cooperative partners. Found results are now compatible with many navigation devices, allowing for quick and easy transfer to these devices.
pointoo is however, not only a search and bookmarking platform – since its relaunch it now displays even more of a community character. The exchange of contact information among users now facilitates an adjunct to the pure information provided by the site, building a people network, consisting of like-minded or interested users. So when users interested in, for instance, motor cross routes (perhaps a few hundred people in Germany, in an example cited by the operators), thanks to the new functionality of pointoo, they will be enabled to find and connect with each other.
pointoo finally leaves its pilot phase behind
Posted in Web Communities, Local Search per PC, Local Search, News, Practical features | 
Tags: Beurteilung, Bewertungsplattform, Bewertungsportal, Community, Georg von Holtzbrinck, location bookmark service, Locations, lokale Informationen, Navigation, Navigationsgerät, Nutzerbewertung, pointoo, Relaunch, User Generated Content, web2.0
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@itzMissLina We need suggestions for locations and how to blast the music. But it's gonna be fun! Do you know the dance yet? :) #hanson 
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Meeting with the New Horizon Leadership Team tonight, to discuss a relaunch proposal. 
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