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Brownbook: joining up is worthwhile

The most websites whose content is derived from its users, build on the users’ good will and willingness to participate. The UK-based Web2.0 web directory Brownbook offers its users also a pecuniary incentive- for new entries or ratings earn financial rewards.

This takes place when signed-up businesses reward user entries or ratings, in response to one or more (paid) ads placed using the portal’s advertising-options. Brownbook pays you a slice of anything it earns make from businesses that ‘claim’ their listings and promotions, as a result of users making contributions to Brownbook.net.
For example, an ad could cost UK £ 5 (or US $10) to a ‘claimed’ business.  20% of the Brownbook fees to that business go to the user who last edited the entry. (See “How much can I earn?“)

The new ‘User Earnings Program’ is discussed in a video in the company blog by Brownbook co-founder and CEO Dave Ingram. The principles are also announced in a press release.

Those who want to earn money with Brownbook must register online, and also need a PayPal account where the payments may be transferred. And one must really be diligent about writing entries and ratings.

Brownbook appeared unofficially in December 2007 and went ‘public’ in february 2008 in the United Kingdom. The operators describe the portal as a free and open Wiki-like online directory, where users can search for local firms, rate and describe these  or add new entries.  The content which derives substantially for the users, is able to be edited by any other user, at least as long as a company has not claimed control over the content. The platform has been targeted internationally, as of July 2008.  A recent figure (October 2008) announced by the operators listed over 27 million entries for 230 countries.  The most entries are generated in the UK, USA, Canada and Australia.

Brownbook: joining up is worthwhile

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