So this is how a local search engine works
18 Nov. 2008 | Author: In an unconventional post, using a fun video, the team of local.ch explain the technologies used by the regional Swiss-based search engine. In this way, everyone should be able to understand the subject, including those with no idea about algorithms, syntax or semantics. And one doesn’t need to understand Swiss dialect! [Ed: this obviously is aimed at German speakers!]
The woman has barely started her search online, when an uproar breaks out in the search engine team: the entire team rummages through printed address lists, tearing out fitting extracts, and thrusting them into the hand of an office runner. He dashes with the scraps of paper to a fax machine and sends the data to a PC.
The above scene is a tiny sequence from the online video found in the blog of the local Swiss search engine local.ch. Using much humor and effort, the local.ch team somehow answers the question “how does a local search engine work?”
Lokalesucheblog.de asked local.ch how the fun idea for the project came about. Martin Seiler, responsible for communication at local.ch, kindly fulfilled our curiosity. The video actually began as an April Fool’s joke, with the team wanting to send itself up. Thus developed the storyboard and the characters as seen in the video. The text was penned by Seiler, who admitted that was also responsible for the direction.
So this is how a local search engine works
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- Adressverzeichnisse:
„Streichung des Schutzes von Datenbankwerken“ a href="http://t.co/Cb2Absa7"http://t.co/Cb2Absa7/a
Das beträfe Bibliographien, Wörterbücher, Adremessverzeichnisse, L/eminklisten - Branchenverzeichnis:
Schweizer emBranchenverzeichnis/em - Webkatalog Ajdo.ch bietet redaktionell gepflegter Links zu vielen Themen. - a href="http://t.co/ZnwmTeCK"http://t.co/ZnwmTeCK/a Schweizer emBranchenverzeichnis/em - Webkatalog Ajdo.ch bietet redaktionell gepflegter Links zu vielen Themen. - a href="http://t.co/BUAwN65L"http://t.co/BUAwN65L/a Stär... 
RT @a class=" " href="http://twitter.com/Volky1970"Volky1970/a: Haben Sie schon einen kostenlosen Eintrag im Google emBranchenverzeichnis/em? a href="http://t.co/NZ0Uxry7"http://t.co/NZ0Uxry7/a - local.ch:
@a class=" " href="http://twitter.com/jash777"jash777/a @a class=" " href="http://twitter.com/xoxo_selenaaa"xoxo_selenaaa/a it's on abc emlocal/em emch/em 
empfiehlt "Guido Mayer SA" in a href="http://search.twitter.com/search?q=%23Belmont" title="#Belmont" class=" "#Belmont/a-sur-Lausanne a href="http://t.co/dzsRVnJi"http://t.co/dzsRVnJi/a via @a class=" " href="http://twitter.com/localch"localch/a 
Contest dancers lift emlocal/em charities | partner, hills, san - News - The ...: News: Contest dancers lift emlocal/em emch/em... a href="http://t.co/1FJZlbZW"http://t.co/1FJZlbZW/a - lokale Informationen:
1.300 Reiter mit 800 Pferden a href="http://t.co/4pbP8FQS"http://t.co/4pbP8FQS/a 
Günstige Zinsen lassen Traum vom Eigenheim wahr werden - Leverkusen Lokal: Leverkusen LokalGünstige Zinsen lasse... a href="http://t.co/eishmAQE"http://t.co/eishmAQE/a 
Erneuerbare Energien sind gefragt - Leverkusen Lokal a href="http://t.co/3DK7cxVJ"http://t.co/3DK7cxVJ/a a href="http://search.twitter.com/search?q=%23Oeko" title="#Oeko" class=" "#Oeko/a a href="http://search.twitter.com/search?q=%23Natur" title="#Natur" class=" "#Natur/a a href="http://search.twitter.com/search?q=%23Strom" title="#Strom" class=" "#Strom/a - Martin Seiler:
Welcome to the family a href="http://search.twitter.com/search?q=%23baby" title="#baby" class=" "#baby/a Lilly emMartin/em emSeiler/em. Proud uncle! @ Sutter Roseville Family Birthing Center a href="http://t.co/6n2aJ4sR"http://t.co/6n2aJ4sR/a Welcome Lilly emMartin/em emSeiler/em into the world! (@ Sutter Roseville Medical Center) a href="http://t.co/F1hFAGnK"http://t.co/F1hFAGnK/a - Onlinebranchenverzeichnis: No Twitter messages found.
- Suchmaschine:
So.cl – Soziale Suche im sozialen Netzwerk von Microsoft a href="http://t.co/pDA3OaIm"http://t.co/pDA3OaIm/a a href="http://search.twitter.com/search?q=%23seo" title="#seo" class=" "#seo/a #emsuchmaschine/em a href="http://search.twitter.com/search?q=%23google" title="#google" class=" "#google/a 
So.cl – Soziale Suche im sozialen Netzwerk von Microsoft a href="http://t.co/y1zKy4Zl"http://t.co/y1zKy4Zl/a a href="http://search.twitter.com/search?q=%23seo" title="#seo" class=" "#seo/a #emsuchmaschine/em a href="http://search.twitter.com/search?q=%23google" title="#google" class=" "#google/a 
Die Internet-emSuchmaschine/em a href="http://search.twitter.com/search?q=%23Bing" title="#Bing" class=" "#Bing/a will a href="http://search.twitter.com/search?q=%23Facebook" title="#Facebook" class=" "#Facebook/a und a href="http://search.twitter.com/search?q=%23Twitter" title="#Twitter" class=" "#Twitter/a besser einbinden! a href="https://t.co/oUFEkKYl"https://t.co/oUFEkKYl/a - Video:
@a class=" " href="http://twitter.com/EjSebesta"EjSebesta/a Our first emvideo/em, "Hesitate"- Chiefs Chong | +1000 views a href="http://search.twitter.com/search?q=%23pearlgang" title="#pearlgang" class=" "#pearlgang/a | a href="http://t.co/WDdKwxWE"http://t.co/WDdKwxWE/a | SHOW LOVE please. 
a href="http://t.co/3Qu5Q6H3"http://t.co/3Qu5Q6H3/a Todos a ver este emvideo/em 
I liked a @a class=" " href="http://twitter.com/YouTube"YouTube/a emvideo/em a href="http://t.co/pe48gABG"http://t.co/pe48gABG/a [FANCAM] Exo - MAMA (SMTown in Anaheim) 120520 - [lang_de]Lokale Suche[/lang_de][lang_en]Local Search[/lang_en]: No Twitter messages found.
