Local Search 2009. Where next?
At the start of each year, it is usual to read prognoses of trends for the coming months – so also in the Local Search sphere. The outlook indicates many developments especially in the mobile sector.
At least, that’s what Greg Sterling of Screenwerk sees in his crystal ball. His view is based on the theory that large areas of the internet, such as social networking, will in the future be available for mobile use, as users increasingly buy and use laptops, netbooks and other mobile devices. Michael Boland of Localsearchnews also shares this opinion. In his eyes, the iPhone is playing a pivotal rôle in the development of the mobile internet, with local search coming out the big winner. He sees a clear connection between local search and mobile applications.
Alongside the mobile development of the internet, Sterling also sees the geolocation of PCs also being of growing significance. And in the marketing zone, current development continues to expand: small and medium sized companies are increasingly using new advertising methods such as video and online marketing. This trend is having a detrimental effect on the print media, especially newspapers and printed directories.
Most local search services are already equipping themselves for the future, implementing not only the static internet, but for quite a while have also targeted the mobile area. Many firms already offer mobile applications (such as DasTelefonbuch, GoYellow, Qype, 11880.com). And with Ö-Navi, DasÖrtliche has been a pioneer in ad-financed, gratis-use for mobile navigation.
Local Search 2009. Where next?Last Twitter messages for given tags
- Ö-Navi: No Twitter messages found.
- [lang_de]Lokale Suche[/lang_de][lang_en]Local Search[/lang_en]: No Twitter messages found.







