Yelp: companies can now answer their critics
The USA ratings portal Yelp, still only represented in English (see our post), plan to offer the possibility for companies to respond to user criticism/comments.
This was recently reported in The New York Times newspaper. Businesses may use this new response feature in order to correct facts, or to report that/how they have been able to correct perceived problems. Advertising or personal attacks will not be possible. Yelp does not intend to monitor these responses once they are published. However if a user regards a business response as inappropriate, they will be able to flag this response for the Yelp-team for their examination.
Until recently, companies were only able to respond to user criticism/comment via e-mail, and in the case of negative ratings, to hope that the direct contact would favorably influence the user’s opinion and their resultant rating of the service offered. The new function, which according to the NYT is to launch imminently, should give more transparency and afford a more public dialogue.
Yelp: companies can now answer their criticsLast Twitter messages for given tags
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