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Sleeping Beauty Woken: Google Latitude Attacks Foursquare (Or Not…)

27 May. 2010 | Author: Antonio De Mitri | german

Hopefully not too late: Google opened its new localization service Latitude using the API of other developers. Mountain View has (finally) opened itself up to check-in features modeled after the main competitor Foursquare.
To this day, Latitude has been trudging along with about 3 million users worldwide. That’s still about 3 times as much as newbie Foursquare, but the latter started from null and couldn’t access any previous existing user groups. Just like a bunch of other updates concerning local searches, Google’s visions for Latitude began at the beginning of 2009 as an innovative idea – to change that took quite a while. Always knowing what your friends are up to sounds exciting, but in the end comes across as a high tech form of babysitting and is probably just as boring.
The success of Foursquare, Gowalla and Co. appears to have given the search engine giant a jolt. With the new API, the veteran could get back in the game and separate itself from the unsuccessful model of the continuous location assignment. Everything is playing on whether or not this check-in idea pulls through and if it manages to differentiate itself from
Google Maps as well as using a combination with Google Places, which also functions on API.
Google’s own opinion of where the train is headed was presented by product manager Steve Lee at the beginning of May at the Web 2.0 Expo in San Francisco, as he discussed a “hybrid-model” of check-ins and always-on.
MG Siegel, writer from TechCrunch, speculates that not only the competitors will need to dress warm if Latitude proves to be a success. He warns: “If I were Facebook, I’d want to get my location entry out there pronto.”

Sleeping Beauty Woken: Google Latitude Attacks Foursquare (Or Not…)
Posted in Lokale Suche per Smartphone, Social Media, Local Search per PC, Local Search on the go, Local Search per Mobile phone, Local Search, Localization technology | Tags: , , , , ,

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