The city portal meinestadt.de has expanded its offerings to include local online marketing. With the new “regioBanner”, firms and service providers can now make their position in their region more prominent using eye-catching ads and palmary positioning.

If small, middle-classed companies want to keep up with the ball, they certainly cannot ignore the rising importance of the internet’s advertising sector. City portals or local search engines are already offering the appropriate platforms in order to gain the attention of potential customers using online campaigns for products, services or special offers. On meinestadt.de, users can now use the “regioBanner” to make searches based on certain regional criteria as well as specific user interests. The results aren’t only able to display location-dependently, but can also combine the various rubrics and theme sites through a so-called channel-targeting system. Through this, a hotel can insert itself in a desired region on tourism websites, a car dealership on industry sites, or furniture stores on real-estate sites.