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ReachLocal at the Nasdaq: Is the Stock Market Tsunami Coming?

27 May. 2010 | Author: Antonio De Mitri | german

ReachLocal pulled in more that 54 Million US-Dollars with its start up at the Nasdaq a few days ago. Speculation is already running wild within the market: when is the competition joining in? And is this going to be a new market?

ReachLocal has specialized itself on local internet marketing and as such has taken quite a good piece of the cake from the “Local Search” bakery, which will probably be quite resourceful for the next few years. The main strength of the provider is the acquired army of several hundreds of specialists who have direct contact to the customers, i.e. small business owners. Upon announcing the new step into the market (we report), ReachLocal set its goal of acquiring a net worth of 100 million dollars. They’re halfway there, with the help of an acutely aggressive stock. The provider has already had about 70 million dollars of capital at risk.
Wild speculation is naturally up: when are the competitors joining in? For example Yodle or Orange Soda? The discussion was also fueled by a Blog-Post from the investor guru Paul Kedrovsky, who has been talking about an ominous stock tsunami. His assumption: the time has come for the avant garde sector in the social media world to obtain the market rather than allow themselves to be bought out for millions.
No wonder that the voices of the avant garde are finally being heard after suddenly being rated on a completely different level than the fascination of the latest technology or the number of users. Tolman Geffs from the New Yorker Investment Bank The Jordan, Edmiston Group found some pretty clear words at the annual Executive Manager Meeting of the IAB (International Advertising Bureau). Promising start-ups like ReachLocal have never had such high costs, he warns. Just about 7% was used for products and tech, 55% in the range of coverage and 38% in marketing.
In face of the purchasing politics of Google and Apple, who simply bought up the mobile ad companies AdMob and Quattro Wireless for a grand total of 1 billion dollars, Geff demonstrates the expected profit from the entire market for 2012. Geffs stated, “We don’t need Google and Microsoft to buy everything.” The market shows enough room for investment.

ReachLocal at the Nasdaq: Is the Stock Market Tsunami Coming?
Posted in Social Media, Local Search, lokales SEM | Tags: , , , , , ,

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