Archive for June, 2010
Social Media Wave
28 Jun. 2010 | Author: 
Using social media outlets as a way to draw in customers has pretty much become mandatory for even directories worldwide. Directories, local search engines, rating portals – they’ve all got the social media fever. An interesting example is the Herold in Austria, who introduced the Facebook application “Locations ilike”. Users don’t only have the capability to search, find, and save favorite locations, but can also rate them and share them with friends. Read the rest of this entry »
Posted in Lokale Suche per Smartphone, Social Media, Web Communities, Local Search per PC, Local Search on the go, Local Search per Mobile phone, Localization technology, New Search Machine Interest, Local Search Engines, Virtual world | 
Tags: Applikation, Bewertungsportal, Bing Maps, facebook, facebook- App, Find it now, Foursquare, Herold, iPhone-App, lokales Such- und Bewertungsportal, Microsoft, mobile Apps, Qype, Qype Radar, Smartphones, social communities, Tupalo, Tweets, Twitter, Windows Live Messenger, yellowpages.com | 
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Meinestadt.de With New Local Search
For a long time, users could only perform location-dependant search in the individual theme channels – which can be considered idle. This should now change: the city-based portal has edited its local internet search and would like to make the entire deal more user friendly with the new “Universal Search” function. Read the rest of this entry »
Sency.com: Real Time Search Engine with a Local Focus
The new real time search engine Sency doesn’t only deliver results according to key words, but also location specific results. So searching won’t only provide information about people, daily news or other things, but also about cities and places.
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From GoYellow to 118000
The GoYellow Media AG will now be known as 11800 AG. With the name change of the holding company which owns GoYellow.de, the connection server 118000.de should be more recognizable. Read the rest of this entry »
Directory Media Prize 2010: And the Winners Are…
The Verband Deutscher Auskunfts- und Verzeichnismedien [vdav (Eng. Association of German Information and Directory Media) distributed the German Directory Media Prizes in the categories print, marketing campaign, and electronic directory media for the ninth consecutive year. First prize was awarded to the telephone book publisher Sutter, the service and marketing association DasÖrtliche, and the publishing company Heinz Heise.
Posted in Events, Lokale Suche per Smartphone, Social Media, Local Search on the go, Local Search per Mobile phone, News, Local Search Engines |
Tags: dasoertliche, DasTelefonbuch, facebook, facebook- App, iPhone-Applikation, lokale Suche mit iPhone, Telefonbuchverlage, Verband Deutscher Auskunfts- und Verzeichnismedien, Verzeichnismedien, VerzeichnismedienPreis |
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Local Search goes Social Media
DasÖrtliche is always up to date and accordingly the know-all in the realm of social media. The last two Facebook applications “Väter macht blau! (Eng. Fathers get drunk)” for Father’s Day and “Blumen zum Muttertag (Eng. Flowers for Mother’s Day)” for Mother’s Day were a successful combination out of usefulness and fun.
Directories go World Cup
Even some German local search providers have caught on to the Soccer World Cup bandwagon. Definitely a perk to soccer fans who are looking for World Cup related services throughout the games. Gelbe Seiten has developed an iPhone App for the German market that every soccer fan can be excited about. Eleven clickable players reference sport bars, public viewings, and suppliers for every successful soccer fest, such as the next beer or fast food joint.
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