Local Search goes Social Media
DasÖrtliche is always up to date and accordingly the know-all in the realm of social media. The last two Facebook applications “Väter macht blau! (Eng. Fathers get drunk)” for Father’s Day and “Blumen zum Muttertag (Eng. Flowers for Mother’s Day)” for Mother’s Day were a successful combination out of usefulness and fun.
More notable activities are from search engine suchen.de. Just on time for the World Cup, the website released a Facebook application called “Fußballfan (Eng. Soccer fan)”. This app is made up of a five question quiz, which, depending on the answers, result in a funny character revealing whether or not the user is a fantastic, average, or terrible fan. Additionally provided by suchen.de is a public viewing finder, which clearly points out where fans can enjoy the next big game. Clearly a display of usability and fun. >
Other companies also hope to profit from this, such as GoYellow, who have also released a new Facebook application for the World Cup.
One thing is certainly clear: there is no more discussion about directories effectively advertising themselves in the realm of social media. The local search engines suchen.de and the directory DasÖrtliche are in the realm of social media way up front. Others will be sure to follow.
Last Twitter messages for given tags
- suchen.de: No Twitter messages found.







