Directories go World Cup
Even some German local search providers have caught on to the Soccer World Cup bandwagon. Definitely a perk to soccer fans who are looking for World Cup related services throughout the games. Gelbe Seiten has developed an iPhone App for the German market that every soccer fan can be excited about. Eleven clickable players reference sport bars, public viewings, and suppliers for every successful soccer fest, such as the next beer or fast food joint.
The live clock cannot be missing and is made possible thanks to coordination between fussball.de and their Herzrasen app (Eng: heart racing).
Suchen.de is heading in the complete opposite direction and is focusing on a younger market. A Facebook app was created to allow fans to display their true colors publicly. After answering a few questions, users are divided into one of three categories from appalling to passionate fan and then can display their results on their page, encouraging friends to join in.
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