Checking in can get old after a while. Checking in, collecting points, checking in, collecting points…Brightkite has had a new idea – or at least it should come across that way. The Californians have enhanced their badges with new levels.
Whoever collects badges by Brightkite can take it easy. The user can, however, make sure that his badges gain new levels by completed certain challenges provided by Brightkite. With the “Social Swagger Badge”, for example, the user can get to level two when he checks-in in five places.

Nevertheless, whoever can withstand the process and doesn’t find it terribly annoying can look forward to some attractive extras. Whoever checks into a stationary store which sells the permanent marker brand SHARPIE doesn’t only have to be excited about a new badge, but will also be automatically put into a drawing where he could win 1000 US dollars. More partnerships with McDonald’s and with Visa are being planned.

Source: TechCrunch