hidden
sitebar
«
»

UPromote.it vs. Shopkick: Start-Ups on the Hunt for SME/CRM Solutions

5 Aug. 2010 | Author: Ben Broshi | german

What if SMEs and SOHOs suddenly had a new means of direct marketing literally in the palm of their hands? Thanks to Mark McCormack’s new website, uPromote.it, this is possible.

The principle behind the concept is that promotions can be created with just a few steps using a mobile device, proceeding to be quickly distributed to a broad range of points including Facebook, Twitter, SMS, and Email.

Though the marketing is primarily focused on current customers, the contacts of those customers are also easily accessed through social networking. In other words, there is an unlimited amount of potential customers to be accessed.

An example of how this whole process works? Say you’ve got a small business specializing in bike sales. Due to an overstock on used bikes, you decide to offer a deal to customers that if they buy one bike, they can get a second at 50% off. To market this new promotion, the owner sends messages to loyal customers, maybe even offering an additional 10% off for customers who were referred to the shop.

The whole thing is still in progress, but it definitely looks promising, especially to those business owners who often find themselves on the go. Pricing hasn’t been discussed at this point, but it will certainly be interesting to see what this product will do to the marketing sector for home offices and small to medium enterprises.

Another new idea of customer relationship management (CRM) for local businesses and the world of check-ins is new comer Shopkick. All we’ve known for some time now is that the startup has attracted some high profile investors but the product itself has remained a mystery. That is until now.

Shopkick works like this: users can use the app to check into new locations and for this they receive kickbucks. You can cash in the kickbucks at participating retailers and write on the wall for frequent vistors. Sound familiar?

This app definitely has some similarities to competitor Foursquare, with one distinct difference. Foursquare requires users to manually check into new locations. Shopkick uses GPS to automatically check in users when they arrive at a partner store.

A trial has already started at Best Buy stores throughout the US. Though the business model still has to be defined, it mirrors the pay per click concept by essentially offering an easily trackable pay per walk-in/par per transaction concept

Though the list of partners is currently limited, the chief executive Cyriac Roeding put it this way: “We might not have everything on day one, but give us a few weeks.”

There is a lot in the air about this newbie, but it will definitely be worth looking into in the near future.

UPromote.it vs. Shopkick: Start-Ups on the Hunt for SME/CRM Solutions
Posted in Blogroll, Events, Social Media, Web Communities, World Wide Web, Discussion, News, Practical features, Virtual world | Tags: , , , , , , , , , , , , ,

Leave a Reply

You must be logged in to post a comment.

Last Twitter messages for given tags

  • Check-in-Dienst: No Twitter messages found.
  • E-Mail:
  • facebook:
  • Foursquare:
  • Marke:
  • Marketing:
  • Mobile:
  • Shopkick:
  • SME: No Twitter messages found.
  • SMS:
  • social networks:
  • SOHO:
  • Twitter:
  • uPromote.it: No Twitter messages found.
Facebook
Follow us
User

Blog Authors

Copyright © Lokale Suche Blog. Alle Rechte Vorbehalten. | Impressum