Archive for October, 2010

The US telecommunication company Verizon is investing in location-based services. The company has been pumping a large sum of money in the company Geodelic. Geodelic offers smartphone users the opportunity to search for providers of a number of services in the local vicinity. Read the rest of this entry »

local.ch managed to make us smile as early as 2008 with its video “This is how a local search engine works…” Now the crazy Swiss are setting the stakes even higher. With a short film, they show how a distressed father deals with his notoriously squeaky son. Another spot shows a classic example of the battle of the sexes while shopping in the city. And just for old time’s sake, here’s the clip from 2008: Read the rest of this entry »

In the world of local searching, Google leads the pack with innovative new ideas: Now, whoever searchs for a specific dealer with their cell phone will also receive advertisements from coordinating companies in the local area. Read the rest of this entry »

The search engine expert Sonja Quirmbach from the Deutsche Telekom has now released her usability study for the use of local search engines.The key factors were already released in a previous posting. Below is the study available for download (unfortunately in German): Read the rest of this entry »

Now they’ve gone too far: Google has recently opened up Street View for Antarctica. Read the rest of this entry »

The German Facebook community can as of today use the new location-based feature Places. With this, people can let their friends know where they are and find out if anyone else is coincidentally in the area. Read the rest of this entry »

The phonebook publishers Greven and Müller have something to celebrate: this year’s meeting of the EADP (European Association of Directory Publishers) in Venice resulted in Greven’s online portal www.online-coupons.de being honored in the innovation B2C category. The Müller Publishing firm was recognized in the category B2B for the portal www.lokale-internetwerbung.de. Read the rest of this entry »

It had to come eventually: couponing and check-ins are getting married. The pair are now available through the geolocation server SCVNGR and the deal provider BuyWithMe – a love affair like that of peanut butter and chocolate, at least according to the techblog TechCrunch. As if that weren’t enough. SCVNGR offers a practical new widget for businesses on Facebook Places. Read the rest of this entry »

Who ever said that? There are some good ideas from the check-in providers. Gifi is a good example: with their iPhone App, one can donate gifts to friends when one checks into a certain location on Foursquare. Read the rest of this entry »

We now have sufficient knowledge to know that the online-coupons business is very fertile, especially since the providers of coupon service are cropping their services to even more local levels. Exactly how fertile the couponing industry can be on the local level is displayed by the mother of all promotion hunters, Groupon: the service is now sponsoring users who are getting a baby. Read the rest of this entry »