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Where Introduces the “Pre-Check-In”

13 Dec. 2010 | Author: Ben Broshi | german

The local US-based search engine Where has an unusual approach to things: they are attempting to attract users to locations that they’ve never heard of, and may soon be making quite some money with the “Pre-Check-In” idea.
Those searching for a restaurant, a bar, or another location, can choose the place along with the categories “eat”, “drink”, or “play”. The entries made are memorized by the search engine, as well as favorite places and those in the “Want to Go” list (which is only available to Facebook users). Those that download the new app to their mobile device are asked for their preferences upon start-up. Now, Where can recommend compatible locations according to the gathered data. The search engine stresses on introducing users to vendors that they haven’t heard of.

Where, which also offers local coupons, will most likely find some new business opportunities for their “Pre-Check-In” service. An example of a possibility would be that users who add a restaurant to their wishlist automatically receive a message: “we’re looking forward to your visit and as a little incentive, you will receive 20% off your visit today!” Who would be able to say no to a deal like that and continue saying that they’d love to go to that one restaurant…

Where Introduces the “Pre-Check-In”
Posted in Web Communities, World Wide Web, Local Search per PC, Local Search on the go, Local Search per Mobile phone, Local Search, Local Search Engines, Practical features, Virtual world | Tags: , , ,

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