Archive for 2010
Location Wars III: Boost – Google Ads Turbo
Quite a few individuals must have been puzzled by Google’s sudden awakening from a long hibernation in the local search sector. With Boost, it will be easy as pie to inform oneself about their current position, promised Googles Lat-Long Blog. Today we know that this was only a prelude to the major offensive… Read the rest of this entry »
Location Wars II: Bing’s Next Step
What a coincidence: one day after Google caused an earthquake in the local search engine world with Places Search, Bing releases an almost touchingly charmily how-to for locating Locations. Read the rest of this entry »
Location Wars I: Places Search Makes Google Into a Local Search Engine
Google has started its offensive: with a completely renovated algorithm, the Mountain View giant has transformed into a true local search engine. Whoever is searching for specific providers in a certain city with the help of “Places Search“ no longer has to deal with the pain of sifting through countless results that are irrelevant, but now has a virtual directory book on the computer screen. What does this mean for local SEO? Read the rest of this entry »
taxi-caller: “Car 734 will be there in 3 minutes”
Order a taxi without making a single call – that’s what the new iPhone-App taxi-caller, from the Hamburg-based Talex Mobile Solutions, promises. Just a press of a button will do. The software localizes the user via GPS and informs the taxi center. Read the rest of this entry »
Friendticker: Large Donation despite Facebook Places
Oh how the world of check-ins feared the coming of Facebook’s killer application Places.The horrifying earthquake has faded, and Germany’s equivalent of Foursquare Friendticker is yet again filling its pockets. Read the rest of this entry »
Google Street View Launches in Germany
The first German places and sights, as well as some small towns, can now be seen online at Google Street View. With just a few clicks on the homepage, users can now access the controversial 360 degree pictures. Read the rest of this entry »
Milo: Where to buy, and when, how much?
The US American product search Milo is launching for the Android and will officially make the status of location-based service. The server describes itself as the market leader for local online shopping. The new mobile application is the “only app in the Android Market to search the inventory systems of local stores in real-time and tell on-the-go shoppers what’s currently in-stock where, and who has the best local price”, according to a press release. Read the rest of this entry »
telegate: Local Search Now With Social-Media Touch
telegate AG has integrated a customer-rating tool in both of its online directories 11880.com and klicktel.de. With the new function “Who knows the best?”, results are sorted according to their given stars. An with just a click, user reviews can be read. Read the rest of this entry »
Gowalla: Pimp my Check-in
Gowalla has been creeping further and further away from the pure check-in concept, especially since they started allowing videos and pictures to be posted in March. Now, the company is developing the fresh new “Highlights” feature into an attractive alternative to Google Place Pages: City Pages. For corporate customers, the company has some more new ideas. Read the rest of this entry »
Telegate: Middle Class in the Digital No Man’s Land
Small and midsized establilshments in Germany still haven’t made it into the digital realm – especially in the world of social media. This information is from a study “Middle class and Advertising” from Telegate. Read the rest of this entry »







