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Facebook: Mobile First with the App-App

1 Feb. 2011 | Author: Antonio De Mitri | german

For the community giant Facebook, there is one clear goal: this year, all the focus will be on going mobile. No wonder, seeing as how 200 million of the 600 million users use the network with their cellulars.
At the Inside Mobile Apps in San Francisco, Facebook CTO Brett Taylor let the cat out of the back as he said that the company will be focusing its effort on the mobile market. “Mobile devices are inherently social,” declared Taylor on the podium. The rampant jungle of mobiles and their operating systems is probably in the sights of Zuckerberg and his people.
Sony Ericsson gives us a perfect example of where Facebook is heading: the mobile producer announced that all future Android devices will be integrated with Single Sign On, the mobile variation of Facebook Connect. The goal is to be able to connect with and log-into as many apps as possible through your Facebook account. This “app-app” was pretty successful, even just a few weeks after its release.
Another intriguing piece is Facebook’s acquiring of Rel8tion. The start-up from Seattle is only nine months old and its business plan, namely hyperlocal ads for mobiles, is so attractive that the giant from Palo Alto dauntlessly lept for the opportunity. And this despite the fact that the company is still very phantom-like in the internet – Coming-soon-website, no Tweets, and a Facebook site with just five fans (I happen to be one of them)…
Rel8tion apparently fits perfectly into the portfolio, as Facebook has launched a dizzying speed in advertising. Every fourth online advertising campaign in the USA is conducted on Facebook.
And now a little exercise for our readers: is Facebook’s advertising profits from last year showed an increase of 150 percent, adding to a total of about two billion dollars, and Google had a growth of ten percent with a total of 26 billion dollars, when will Facebook pass up Google, assuming both of their growth rates remain constant? Okay, the exercise is perhaps a bit moronic. But haven’t they always been?

Facebook: Mobile First with the App-App
Posted in Social Media, Web Communities, World Wide Web, Practical features, Virtual world | Tags: , , , , , , ,

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