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War of the Roses: Google Vs. Microsoft

9 Feb. 2011 | Author: Ben Broshi | german

An intense fight has broken out between Google and Microsoft. The search engine giant has accused their competition of taking Google search results and using them on Bing. Microsoft has vehemently denied the accusations and is now claiming that Google is guilty of manipulation through click-fraud.

One allegation after another. Media reports are discussing the possible name-and-shame campaign going on between the two internet giants. Rather than behaving like adults and discussing the issues in a factual manner, the accusations are beginning to sound like childish reactions in the style of “a Roland for an Oliver”.

The entire drama began with a report on the website Search Engine Land which published the allegations from Google. Within this, Google claims that Microsoft is guilty of swindle and the copying of search results. The internet giant linked the strings with links and took them into their index. Shortly afterwards, the employees at Google typed in search fields into Bing: the results contained the exact same links that Google had added. Google manager Amit Singhal explained the entire story in the home-run official blog and describes the results from Bing as being an incomplete, boring version of Google results and a cheap imitation.

And the massacre began: Microsoft rebutted the claims and took it as a direct insult: manager Yusuf Mehdi, who is responsible for the online market, clearly declares in Bing-Blog: “We do not copy results from any of our competitors.” And a revenge blow: Google allegedly tried to manipulate Bing search results through click-fraud, which spammers also use to trick consumers and create false search results. Mehdi did however admit that Bing anonymously analyzes search results, which flows in with more than a thousand different sources of information in the ranking algorithm. Google seems to be quite appalled from the claims, but also seems to save information in a similar manner. In addition, Mehdi claims that Google has stolen several ideas from Bing, such as partnerships with Facebook and Twitter.

What fuels the entire battle between the two is pretty much clear to the entire community, namely being that no where has a higher rate of theft, copying, imitations, manipulations, and tricks than on the internet.

Those that cannot accept this have to say goodbye to the net. And: when one good idea works well, it’s pretty logical that others will follow suite – and in the best case – with improvements.

War of the Roses: Google Vs. Microsoft
Posted in Blogroll, World Wide Web, Discussion, Local Search per PC, Local Search, New Search Machine Interest, Local Search Engines | Tags: , , , , ,

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