Urbi et Reti – Gaudeamus Mediis Socialibus
The internet was forced to hold its breath for a moment last week. On January 24th, 2011 Anno Domini, Pope Benedict XVI gave social networks his blessing. However, he took the opportunity to warn of misuse.
“As with every other fruit of human ingenuity, the new communications technologies must be placed at the service of the integral good of the individual and of the whole of humanity,” wrote the Pope in his message to believers. “If used wisely, they can contribute to the satisfaction of the desire for meaning, truth and unity which remain the most profound aspirations of each human being.” However, one must be wary of the danger, “such as enclosing oneself in a sort of parallel existence, or excessive exposure to the virtual world.”
What makes all of this so interesting is that these words come from the ex-cardinal Joseph Ratzingers, who was already notorious for being a bookworm during his studies. But the Holy See is becoming quite progressive in modern marketing. Pick up the customers where they are hanging out – this concept even applies to the Church and the “fishers of men”, as the successor Petri calls himself.
Special points of interest with this story: to be quite precise, the Vatican itself coined the term “social media”. The 24th of January, which was the day that Benedict decided to announce his astounding message, is also the “World Communication Day”. Benedict’s predecessor Paul VI brought this day to be. The 24th of January is the holiday for St. Francis de Sales, whom the Catholic Church regards as being the protector of journalism. And what else are bloggers than the journalists of Web 2.0?







