Groupon, the online go-to for anyone looking for a good deal, just seems to be getting more and more clever. The market is quite successful, proven by the fact that even Bloomberg is reporting that the two-year old company is in negotiations for an initial public offering (IPO) value of $25 Billion. But now with a potential threat from Facebook with their new gig Facebook Deals (we report), and of course Foursquare, Groupon is looking to raise the stakes.
The service is currently in the process of developing Groupon Now, which will finally draw the company away from the “deal-a-day” business model. Users will be presented with a simple to use app that still offers us those lovely deals that help save us a pretty penny. Using location-based services, the app will be able to display deals in the user’s vicinity. To narrow the search, users can click one of two icons: “I’m hungry” or “I’m bored.”

Businesses can, of course, highly benefit from this as well, as they can keep a constant flow of customers based on their current offering, and not something they get to send out once a year.

Groupon has got a strong hold in the couponing sector. With its 70+ million users worldwide, there is no question that it currently dominates the deal search. The question is: can the service keep it up?