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Will Facebook Deals Really Get a Good Grip on the Couponing Market?

18 Mar. 2011 | Author: Ben Broshi | german

Facebook, the social networking giant, already announced in November of last year the launch of Facebook Deals, which is the service’s answer to Groupon’s deal search. But does Facebook’s attempt at the couponing market really stand a chance against the already powerful Groupon? We think it does.
Facebook has a natural advantage to Groupon simply because just about everybody uses Facebook. Heck, even grandparents have caught on to social media. Facebook does an awful good job at putting everything in one place: photos, videos, messages, chat, and now local deals. People nowadays are looking for efficiency, and having everything that you need the internet for right on one website is quite attractive to consumers, as numbers have shown.
Facebook mobile makes the entire thing even more attractive. In fact, more than 200 million users access Facebook using their mobile device in over 60 countries, according to the site. Offering Facebook Deals on-the-go makes it easier for users to find out about deals close by. While checking-in to a location, users can see if another location in the local vicinity is offering any deals, which is clearly marked by a little yellow icon next to the location’s name.
Facebook Deals is currently available in a handful of US cities. The site updated its post in its official blog at the end of January, announcing that Deals had been launched in Canada, France, Germany, Italy, Spain and the UK. Unfortunately, when visiting the Deals site, users still cannot search for deal outside of Atlanta, Dallas, Austin, San Francisco, and San Diego in the US. Hopefully the service will pick up the pace. After all, they’ve got some heavy competition to deal with.

Will Facebook Deals Really Get a Good Grip on the Couponing Market?
Posted in Lokale Suche per Smartphone, Social Media, Web Communities, Search Technologies, Practical features | Tags: , , ,

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