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+1: Google’s Answer to Facebook’s Like Button?

11 Apr. 2011 | Author: Ute De Mitri | german

We all know it from Facebook: now Google’s trying for a one-up. +1 is the search engine giant’s own personal “like” button. After all, just because results are quick, doesn’t always mean they are relevant. With the +1 button, Google is aiming to improve its accuracy, according to the official Google Blog.
With +1, users can recommend posts literally with the click of a button, which appear immediately in the Google search results. The service will at first be available for the English version of Google.com, and the recommendation button only appears next to ads and search results. But the product will be further developed for release in other countries as well as into other aspects of the web.
For all those interested in trying out the new feature can try out the experimental search site from Google. Users must be registered with a Google account in order to use the service. After starting a search, users can click the +1 button for results they find to be cool. The distinguished search results then appear in the users’ Google profile in a saved list, and can be published. Users can also see if the result has already been rated. Ratings are anonymous, however, without picture or names of other users.But the button should only be used with caution. Users that are considered friends and contacts are not only Google contacts in either mail or Google’s chat program, Talk, but also those using other Google products, including Google Reader. Additionally, contacts from other sites such as Twitter should be included in the future. It could be difficult to track what users like what using the +1 button. It’s possible to look up the detailed user view in Google Dashboard but contacts are not listed in categories such as “co-workers”, “friends”, or “family”. In other words, everything is crammed together in one list. This pretty much means that your boss would have the possibility of checking out what music you listen to, which restaurants you like to eat at, and where you like to hang out on the weekend.
In addition, there is no overview of which recommendations are recent. Users do not have to the possibility to comment, meaning there is no direct exchange of information between users, making it quite different from a social network. And the +1 button is certainly no new idea to rating communities, seeing a how it only distinguishes whether a users likes a result or not. There is no telling exactly how good a rating is or not either, as there is no possibility of giving one or more stars to a result. But maybe the elegance is truly found in the simplicity.

Google-Video zur Einführung des +1-Button:


Source: Google

+1: Google’s Answer to Facebook’s Like Button?
Posted in Web Communities, World Wide Web, Search Technologies, News, Local Search Engines, Practical features | Tags: , , , ,

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