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Bing Search Integrates Facebook “Likes”

20 May. 2011 | Author: Antonio De Mitri | german

Last year, Microsoft announced its new partnership with its search engine Bing and the social network Facebook. Now, about five months later, we are finally seeing a result: users who have logged into Facebook and then who conduct a search on Bing will see results that friends have recommended using the “like” button.
Sean Suchter, general manager for Microsoft’s Search Technology Center, said in a press release that users will “be able to make decisions not just with facts but with the opinions of their friends. With almost any task on Bing, if your friends can help you out we’ll bring them right there with you.” And of course, like any other altruistic goal, there is always another reason for a move like this: both companies now have an upper hand against Google, as Facebook has over 600 million users that exchange more than 30 million documents every month.

“Microsoft and Facebook are betting that blurring the lines between social and search will help people better navigate information and make better decisions,” according to Stefan Weitz, director in the Bing group. “According to a Microsoft survey, 90 percent of people turn to friends and family when they make a decision,” he continued. The survey also revealed that 80 percent of people frequently delayed making a decision online to get input from their friends. “We’re trying to close that gap – that we call ‘decision delay’ – by bringing the attitudes and opinions of friends to make a decision,” declared Weitz.

The cooperation with Facebook goes even further: there will also be a universal “like” button in the new Bing toolbar. In addition, users should be able to communicate with their Facebook contacts directly from Bing search. However, these features will only be available at first on the American version of Bing.

Bing Search Integrates Facebook “Likes”
Posted in Social Media, Web Communities, World Wide Web, Search Technologies, News, Local Search Engines, Practical features, Virtual world | Tags: , , , ,

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