Display Advertising: Facebook Leaving Behind Competition
22 Jun. 2011 | Author: 
Even though the total number of users has gone down, according to US media reports, Facebook’s winning streak is holding up: the social network is expecting to double its 2010 profits through display advertising, launching the site to become the largest advertiser on the net, according to the research of eMarketer. Yahoo, the previous front-runner, will fall to second place, followed by Google in third.
The display advertising profits at Facebook will rise a whopping 81 percent in 2011 to 2.19 billion USD, according to eMarketer analysis. The previous leader Yahoo will experience a growth of 13.6 percent, bringing the ad giant to a net profit of 1.62 billion USD. Google’s 34 percent growth will bring net profits to 1.15 billion USD.
Another triumph for Facebook: next year’s planned flotation. The success in the advertising market will be sure to excite potential investors and confirm the speculated value. US media reports estimate the net worth of the social network to be about 100 billion USD, which is more than the German Post, Deutsche Bank, and Lufthansa combined. Incredible!
Posted in Social Media, Web Communities, World Wide Web, Studies | 
Tags: Display-Werbung, facebook, Google, Marktforschung, Yahoo
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