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Facebook Places and Deals Out

30 Aug. 2011 | Author: Ben Broshi | german

The social network Facebook has been given a facelift in the past week: Almost one year after its release, Facebook announced early last week that its location-based service Facebook Places would be killed off. Later in the week, the network also announced that its online-coupon market, Deals, would also be killed off. But this doesn’t completely mean that Facebook is leaving the location-based market. The social network added that its check-in deal service will still be offered, albeit a bit different than previously.
“After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks. We think there is a lot of power in a social approach to driving people into local businesses. We remain committed to building products to help local businesses connect with people, like Ads, Pages, Sponsored Stories, and Check-in Deals. We’ve learned a lot from our test and we’ll continue to evaluate how to best serve local businesses,” explained Facebook in a statement.
After users check-in using their smartphone device, deals being offered by the local business will automatically be displayed under the user’s status update. By clicking this, users will be directed to a page where they can follow instructions in order to take advantage of the deal.

Facebook Places and Deals Out
Posted in Lokale Suche per Smartphone, Social Media, Web Communities, World Wide Web, Localization technology, New Search Machine Interest, Practical features | Tags: , , ,

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