Google Purchases Zagat
14 Sep. 2011 | Author: 
Last week, the search engine giant Google announced its acquisition of the prestigious restaurant rating organization Zagat. Google executive Marissa Mayer stated that Zagat will become a “cornerstone” for Google’s local services division in the near future.
“Their iconic pocket-sized guides with paragraphs summarizing and ‘snippeting’ sentiment were “mobile” before “mobile” involved electronics,” continues Mayer.
Google is expected to incorporate the information from the signature 30 point rating scale as well as the existing reviews into Google search and maps results. In addition, Google will likely attempt to encourage ongoing participation and review activity from active Zagat and Google users. Google’s reviews have lagged behind other popular services, such as Yelp, which Google reportedly attempted to purchase for a sum of $550 million in late 2009. In order for Google to fully monetize their local division, they must go head-to-head with major restaurant review sites such as Yelp. The acquisition of Zagat is a big step for Google’s local offering.
Posted in Social Media, Web Communities, Local Search, New Search Machine Interest, Local Search Engines | 
Tags: Google, Suche- und Bewertungsdienst, yelp, Zagat
Last Twitter messages for given tags
- Google:
Yoga Teacher Training in London Is Scheduled to Start This Summer at the Yoga ...: London, UK -- (SBWIRE) -- 05/... a href="http://t.co/6OjW1AD2"http://t.co/6OjW1AD2/a 
70. Music City Troubadours | 365 Days of Music in Music City: And you're in. In on discounts, offers and a new f... a href="http://t.co/inBiqNEZ"http://t.co/inBiqNEZ/a 
a href="http://search.twitter.com/search?q=%23localgov" title="#localgov" class=" "#localgov/a a href="http://search.twitter.com/search?q=%23Rioplus20" title="#Rioplus20" class=" "#Rioplus20/a Recommendation 8: @a class=" " href="http://twitter.com/UN_Rioplus20"UN_Rioplus20/a should be the first step towards Habitat III a href="http://t.co/lSRlIqPt"http://t.co/lSRlIqPt/a a href="http://search.twitter.com/search?q=%23citieswewant" title="#citieswewant" class=" "#citieswewant/a - Suche- und Bewertungsdienst: No Twitter messages found.
- yelp:
emYelp/em 
I checked in at Mai Tai Bar (1450 Ala Moana Blvd) on #emYelp/em a href="http://t.co/hWHr2Be3"http://t.co/hWHr2Be3/a 
I checked in at Green Works, SD (3990 Hicock St) on #emYelp/em a href="http://t.co/9pD4VeQl"http://t.co/9pD4VeQl/a - Zagat:
@a class=" " href="http://twitter.com/britt_newell"britt_newell/a: San Diego's 10 Best Restaurants — a href="http://t.co/WieB1Rkl"http://t.co/WieB1Rkl/a 
@a class=" " href="http://twitter.com/Google"Google/a launches restaurant review guide emZagat/em in Australia a href="http://t.co/TsYJiu3e"http://t.co/TsYJiu3e/a a href="http://search.twitter.com/search?q=%23usergeneratedcontent" title="#usergeneratedcontent" class=" "#usergeneratedcontent/a 
RT @a class=" " href="http://twitter.com/GoogleLondon"GoogleLondon/a: @a class=" " href="http://twitter.com/waxyslondon"waxyslondon/a You're included in @emZagat/em's Nightlife Survey! Get your customers voting here: a href="http://t.co/73zqIPII"http://t.co/73zqIPII/a Please RT
