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Yelp Cuts Daily Deals

1 Sep. 2011 | Author: Ben Broshi | german

Looks like the daily-deal market is losing significance to some of the major players in the market: shortly after Facebook’s announcement to suspend their daily-deal program, the rating community Yelp is following suit. Well, not quite as extreme, but 50% of the workforce has been cut back. Yelp said that it is going to be focusing on “good” deals instead of having no choice but to offer those with an “inherently declining quality.”
It looks as if the online couponing market may be in trouble, although the
Wall Street Journal recently published a memo from the CEO of Groupon, the undisputed leader in the online couponing market, to the employees at the service saying “it looks good”, despite the fact that traffic has reduced by about 50% for the deal giant.

Though there may be no direct threat to the market at this time, it seems as if sites like Facebook and Yelp are looking into different options to access the market. Guess we’ll have to wait and see where things are headed.

Yelp Cuts Daily Deals
Posted in Web Communities, News, Local Search Engines | Tags: , , , ,

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