Archive for October, 2011

Because local search is becoming more and more important, the ad company MDG Advertising, which concentrates on targeted internet marketing strategies, has developed an infographic using various sources to give users a general overview of the development of local search. According to theMDG-Blog, companies can use it as a sort-of road map to improve their own methods of local search. Read the rest of this entry »

Private programmers and companies can immediately begin integrating the local-search function of the online directory klickTel in their websites or mobile applications. According to the operator, Telegate, interested parties will begin receiving quick and free access to over 28 million telephone and business pages entries from the klickTel databank through the launch of the Open API, or the programming interface. Read the rest of this entry »

The location-based check-in platform Foursquare gives all iPhone 4 and 4S devices with the new Apple operating system iOS 5 a new, innovative feature, thanks to the latest update of its application: “Radar”, a geolocation service which alerts users automatically if they are near a location or friend on their to-do list. Read the rest of this entry »

Google’s specialized service for regional businesses AdWords Express is now available in Germany and the United Kingdom, after its release in the USA and France. With the new program, businesses can easily create online ads to win new customers.
With the help of AdWords Express, business owners can reach potential customers directly out of their region searching for their products or services online, according to the AdWords-Blog. In addition, company websites or Google-Places sites can be found easier. Those interested simply have to enter a bit of information about their company, write a small ad-text, and decide on a monthly budget. The program then submits the ad automatically. AdWords Express extracts keywords from the ad and shows them in a related search. Read the rest of this entry »

Just in time for the release of Apple’s iPhone 4S on October 14th of this year, there were camp-like conditions in front of Apple stores worldwide. Some waited the entire night in sleeping bags for the opening. Hard to believe: every second German who has a smartphone is interested in purchasing the iPhone 4S. This was the conclusion of a recent study conducted by Gelbe Seiten. In addition: smartphone users value the local search apps right behind the basic functions. This is explained in a post by the Local Search Blog’s own Ben Broshi, thanks to a combination of different technologies that make local search more simple and elegant. Read the rest of this entry »

Android users can now enjoy the mobile Trover application to discover their current location or even the entire world with location-based photos. The start-up company Trover launched in July of this year with its iPhone app. Now the “mobile discovery network” has over 100 thousand users in 160 countries around the world, according to the site. With the new launch of the Android version, there is a lot of potential new customers. Read the rest of this entry »

The Canadian provider for mobile location-based services and local advertising Poynt Corporation has announced that the Poynt app for location-based search has now been downloaded over ten million times since the release in June 2008. The free application is available for the iPhone, Android-, Windows Phone-, and Nokia-devices, as well as for BlackBerry smartphones and PlayBook tablets in the coordinating app stores. Read the rest of this entry »

“Picking up where amazing left off” – the new slogan for the iPhone 4S. Quite some words, considering that many die-hard Apple fans are quite disappointed in the lack of an iPhone 5. But just because there is no optical difference between the previous iPhone 4 and the iPhone 4S, it still has some pretty spectacular features for users to check out that can make local searches be conducted in a much more elegant fashion. Read the rest of this entry »

The primary source for local searching has transferred from traditional directories to Google, according to the Software Initiative Deutschland e.V. (SID). But wait a minute: didn’t some pretty hefty studies just show to opposite? SID was unfortunately unwilling to comment on any sources for their study. Read the rest of this entry »

Last week, Google announced in its new “helicopter view” feature for Google Maps. Paul Yang, Google Maps engineer, wrote the following:
“Getting directions is one of the most popular features on Google Maps, whether it be for driving, walking, biking or transit. Today, we are launching a new feature that allows you to bring your upcoming trip to life, by allowing you to preview your route in 3D.” Read the rest of this entry »