Google’s specialized service for regional businesses AdWords Express is now available in Germany and the United Kingdom, after its release in the USA and France. With the new program, businesses can easily create online ads to win new customers.
With the help of AdWords Express, business owners can reach potential customers directly out of their region searching for their products or services online, according to the AdWords-Blog. In addition, company websites or Google-Places sites can be found easier. Those interested simply have to enter a bit of information about their company, write a small ad-text, and decide on a monthly budget. The program then submits the ad automatically. AdWords Express extracts keywords from the ad and shows them in a related search.

To put it quite simple: if a user searches for a tennis court in their vicinity, he will automatically see results related to his current location on google.com, as well as perhaps an advertisement from a local sporting-goods store. Additionally, companies are displayed with a blue-pin on Google Maps.
The online ad as well as the mark on Google Maps is also displayed. Businesses only have to pay for an ad when a user clicks on it.