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Google+ Pages: Social Media for Local Businesses

The search engine giant’s social network Google+ has launched a new service, der Einführung der Google+ Pages for Businesses, Parties, and Organizations, giving these the opportunity to present themselves to the community, inform them of new happenings, and directly connect with users. These new pages especially offer local businesses the chance to develop actively in the social media realm and to be discovered.
Business that register their account with Google+ can quickly make a page for their company, allowing them to connect efficiently to customers and fans. For small businesses, there are a number of categories available: “product or brand”, “business, accommodation, or organization”, “art, amusement, or sport”, as well as “other” and “local store”. By clicking on one of these, and entering basic data, businesses can choose their location on a map. The Google+ Page shows users the newest posts, pictures, videos, and information about the company, but also an icon on Google Maps presenting the exact location.

Local search integrates with social media with these features. There is a lot of potential for this: users can not only recommend the companies with a +1 and add them to their Circles, but also have the ability to search for businesses within their own city. Google+ can – permitting the growth of business users – evolve into a locally charged search engine.

Google+ Pages: Social Media for Local Businesses

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