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Could Siri Be Google’s Greatest Threat?

17 Nov. 2011 | Author: Nicholas Thompson | german

There’s certainly little doubt that Google is the leading power for local search. But this doesn’t mean that there isn’t any competition. In fact, Google chairman Eric Schmidt seems to believe that Google is not immortal, as he writes in a letter to the U.S. Senate Subcommittee on Antitrust, Competition Policy, and Consumer Rights. The giant’s biggest threat? Siri.
Indeed, Siri is a quite impressive service, and Apple is quite lucky to have obtained it in April 2010. Siri takes local search to a level of active participation, in which the user poses questions or makes demands, and the app uses a number of different technologies to satisfy the user’s needs. The app lives up to its name as an “intelligent assistant”. Voice recognition software has been improved dramatically in the past few years, and Siri is a perfect example of this. “Siri not only understands what you say, it knows what you mean.” As already introduced in a previous post from Ben Broshi here in the Local Search Blog, the app successfully conducts intelligent searches, by drawing from a number of different resources to help users locate, for example, the best sushi restaurant in town. Nevertheless, the app is still in its test phase, therefore not as optimal as it should be. But there is little doubt that this sort of technology has great potential for the future.

Unfortunately for Google, this is not yet the case. Google search, though quite thorough, is still lagging behind in comparison to Siri. How so? Just try to search for the best sushi restaurant in town on Google; users are flooded with perhaps the most expansive number of results, but Google fails to answer the user’s question. Siri does its best to do so.

Eric Schmidt is aware of the app’s potential, and therefore goes as far to claim Google’s mortality, and possible downfall to the new wave of the future. Of course, the likelihood that Google will fail in the next few years is quite slim. But the search engine giant has some catching up to do if it plans on competing with Apple.

Could Siri Be Google’s Greatest Threat?
Posted in Lokale Suche per Smartphone, Social Media, Search Technologies, Local Search Engines, Practical features | Tags: , , , ,

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