Author Archive

The internet directory service GoYellow has edited its Android application for local search. According to companies, the new version has a higher compatibility with common trade Android devices. In addition, the application offers an optimized user menu, better positioning, as well as many other features. Read the rest of this entry »

What is a portal to do when its successful operating ideas are copied and shipped around the world wide web in order to get a piece of the growth? It’s actually quite simple: it just buys a couple of the phonies. At least, that’s how the coupon portal Groupon is going about doing it. With the purchase of the Russian Klons Darberry.ru and the Japanese Qpod.jp, Groupon is positioning itself for the Asian market and now operates in 29 countries. Read the rest of this entry »

Google is still treading on eggshells when it comes to its social media route. Wave has finally been put to rest and Places is getting an extra treat for business owners: they can now directly respond to user ratings. Read the rest of this entry »

What if SMEs and SOHOs suddenly had a new means of direct marketing literally in the palm of their hands? Thanks to Mark McCormack’s new website, uPromote.it, this is possible.

The principle behind the concept is that promotions can be created with just a few steps using a mobile device, proceeding to be quickly distributed to a broad range of points including Facebook, Twitter, SMS, and Email.

Though the marketing is primarily focused on current customers, the contacts of those customers are also easily accessed through social networking. In other words, there is an unlimited amount of potential customers to be accessed.

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In an interview with CkickZ News, Foursquare has officially denied that there are no plans for any data partnerships with Google, Yahoo, or Bing as reported by the Daily Telegraph. Read the rest of this entry »

Google seems to be unstoppable. A new Google Images-integrated product has been launched by the search engine giant: Google Image Search Ads. Advertising has now become much more efficient, accessible, and much more visual. Read the rest of this entry »

Foursquare has been at somewhat of a standstill for quite some time now. The check-in features, which have already been outdone by social-network Twitter’s location features, rating service Yelp’s check-ins, and will probably be looking at the same situation when Facebook releases their own check-in service. So how exactly does Foursquare plan on surviving? The answer is quite simple: gaming. Read the rest of this entry »

First of all, what is geofencing? Basically, it’s a series of virtual perimeters for real-world geographic areas. In other words, geofencing is the process of creating virtual borders for the purpose, of say, being alerted of events in your current area, or perhaps of friends who are around the corner. So what does this mean for location-based technologies? Read the rest of this entry »

Twitter posted recently about the new feature in their blog “Twitter Places”: with the new feature, users can post their mini-messages with their current location. So users no longer have to post their coordinates, as previously required, but can now pick out places such as cafés, or even directly from World Cup stadiums. Read the rest of this entry »

Using social media outlets as a way to draw in customers has pretty much become mandatory for even directories worldwide. Directories, local search engines, rating portals – they’ve all got the social media fever. An interesting example is the Herold in Austria, who introduced the Facebook application “Locations ilike”. Users don’t only have the capability to search, find, and save favorite locations, but can also rate them and share them with friends. Read the rest of this entry »