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“Homepages don’t cost a thing. Bring services into the market,” explained Dominique Mangiatordi using his expertise as marketing executive from the Proximedia Agency and his experience in the marketing of websites and services for about 20,000 small/mid-sized companies in Belgium. Mangiatordi and fifteen other speakers laid out some interesting points to the approximately 100 guests at the Yellow Pages Today Workshops on April 14 in Stuttgart.
Peter Buxton and Jesper Simonsen, the organizers of the one-day event, kicked things off with a thesis that there is yet a lot of potential for directory publications and local search engines to further focus on small/mid-sized companies, as only about fifty percent of which is to be found online. In light of the ever-growing competition between the search engine giant Google and Online-Pure-Plays in the yellow pages/telephone book segment, websites and mobile services offer interesting potential to win new customers and improve relations with current customers. Read the rest of this entry »