Archive for the ‘Discussion’ Category

The Frankfurt based TVG Verlag, which publishes the telephone books for Hamburg, Berlin, and Munich, amongst other things, was the only provider in the local search field nominated by the Telekom-portal Softwareload for Software of the Year 2010. Today was the last day that people could cast their vote. The possible prizes have a total worth of 10,000 euro.
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There’s no doubt that Google’s perfect image has become, well, not so perfect in the last two years. A lot of the problems were home-made, such as pushing services that nobody wanted, like Wave, on people. A lot of it came from some discussion from the self-entitled data protection gods, especially when it came to Street View. The cracks from NMA World Edition in Taiwan have now joined the discussion and are attacking Google yet again through a series of videos they’ve posted online about the firm’s attempt to gain control of the world.

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It doesn’t take a genius to realize what’s going on with Facebook right now. Though all of the kinks have yet to be fixed with the new Place feature, market researcher Comscore has come up with some spectacular numbers: Facebook is just one step away from beating Yahoo as the third most visited website in the world. Read the rest of this entry »

Even if – or maybe even because – Facebook just fueled the check-in hype with Places, the veterans in the market, Foursquare and Gowalla, are being as boring as rocks. At least Foursquare wants to release a new feature, though. Read the rest of this entry »

Just how important the personal website is in the times of social media definitely brings up some opposing ideas, especially when discussing the involvement of a firm in the Web 2.0 world. When it comes to small- to medium-sized industries, Telegate (11880, Klicktel) has found an unusual answer – the Munich-based firm is helping online companies to build their own web presence. Read the rest of this entry »

Technically, Google seems to have finally gotten it: whoever wants to win over the middle-class has to work for it. Somehow, the idea has caught on that the world doesn’t belong to Google, as a new “service-offensive” shows. Read the rest of this entry »

Google is still treading on eggshells when it comes to its social media route. Wave has finally been put to rest and Places is getting an extra treat for business owners: they can now directly respond to user ratings. Read the rest of this entry »

What if SMEs and SOHOs suddenly had a new means of direct marketing literally in the palm of their hands? Thanks to Mark McCormack’s new website, uPromote.it, this is possible.

The principle behind the concept is that promotions can be created with just a few steps using a mobile device, proceeding to be quickly distributed to a broad range of points including Facebook, Twitter, SMS, and Email.

Though the marketing is primarily focused on current customers, the contacts of those customers are also easily accessed through social networking. In other words, there is an unlimited amount of potential customers to be accessed.

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Check-ins have actually always been social: whether through Foursquare, Gowalla, and whatever other programs that are out there, checking-in and letting your friends know where you are and what you’re up to is just about the most “social” feature available by location-based sevices. So what does it mean when competitor SCVNGR is talking about “social check-ins?” Read the rest of this entry »

Checking in can get old after a while. Checking in, collecting points, checking in, collecting points…Brightkite has had a new idea – or at least it should come across that way. The Californians have enhanced their badges with new levels. Read the rest of this entry »