Archive for the ‘Events’ Category

The test phase that began in just three months ago has finally come to an end. Google+ has officially been made available for all, and with its release, there are also a number of new features that Google has integrated with its other services. Read the rest of this entry »

Whether it be bangs, a bob, or layers, spikey or just a plain old boy cut: visits to a hairstylist are always hairy situations, and everyone wants to leave the salon with a perfect haircut. But what is the best way to find the best hairstylist around? golocal would like to know as well, and has started a national campaign “Germany’s Top Hairstylist!”. Read the rest of this entry »

“Homepages don’t cost a thing. Bring services into the market,” explained Dominique Mangiatordi using his expertise as marketing executive from the Proximedia Agency and his experience in the marketing of websites and services for about 20,000 small/mid-sized companies in Belgium. Mangiatordi and fifteen other speakers laid out some interesting points to the approximately 100 guests at the Yellow Pages Today Workshops on April 14 in Stuttgart.
Peter Buxton and Jesper Simonsen, the organizers of the one-day event, kicked things off with a thesis that there is yet a lot of potential for directory publications and local search engines to further focus on small/mid-sized companies, as only about fifty percent of which is to be found online. In light of the ever-growing competition between the search engine giant Google and Online-Pure-Plays in the yellow pages/telephone book segment, websites and mobile services offer interesting potential to win new customers and improve relations with current customers. Read the rest of this entry »

As prelude to the Interactive Local Media East (ILM East) Conference 2011 in Boston, David Weinberger, author and researcher at Berkman Center for Internet & Society at Harvard University, explained, ”the real world is always local.” The three day conference, which took place just last week, revolved around local online-media.
About 500 participants listened in on lectures from local media experts like AOL, Constant Contact, Facebook, Foursquare, Google, LivingSocial, and other bosses of the scene. The speakers lectured and discussed the future and the success perspectives for the social and local internet branch. The Local-Media-Watch-Blog, whose carrier, BIAKelsey, host of the ILM, kept us up-to-date with a number of postings in the past week. We’re presenting a small summary of the most important information and updates in our opinion. Read the rest of this entry »

The Axel Springer AG now wants a piece of the online deal search: the media trust has now taken over 74.9 percent of the online deal catalogue and mobile couponing market leader kaufDA.
The media has been speculating about the sale of the young, successful catalogue platform for quite some time now. Potential buyers mentioned included the Deutsche Post, various media houses, as well as Otto and Tengelmann. But now Springer has jumped on the opportunity: the media trust spent between an estimated 25 and 30 million euro for kaufDA. Their motivation is pretty clear: the amount of periodicals in newspapers are shrinking and heading over to the internet. The logical result: buy out one of the most successful deal portals and create your own digital ads, or let the competition do it. Read the rest of this entry »

The Finnish mobile provider Nokia wants to win back its power in the world of cellular devices with help from Microsoft: Last week, the companies announced their collaboration in the making of a new smartphone, which they hope to have as a major competitor of Apple and Google. Read the rest of this entry »

The first comprehensive media Local Media Conference will be held in Germany along with the Internet World 2011 in Munich on April 12th. For one entire day, everything will revolve around local media and markets. Read the rest of this entry »

The internet was forced to hold its breath for a moment last week. On January 24th, 2011 Anno Domini, Pope Benedict XVI gave social networks his blessing. However, he took the opportunity to warn of misuse.
“As with every other fruit of human ingenuity, the new communications technologies must be placed at the service of the integral good of the individual and of the whole of humanity,” wrote the Pope in his message to believers. “If used wisely, they can contribute to the satisfaction of the desire for meaning, truth and unity which remain the most profound aspirations of each human being.” However, one must be wary of the danger, “such as enclosing oneself in a sort of parallel existence, or excessive exposure to the virtual world.” Read the rest of this entry »

From the 23rd to the 25th of January, not only the grandees of the market showed up to the DLD (Digital Life Design) conference, sponsored by Burda publishing. Start-ups as well as investors also paid a visit in order to discuss their future plans and visions. The owners of the internet services are optimistic and agree: offline is out, online is becoming more and more mobile, and the social interactions will influence every aspect.

Three days filled to the rim with dissertations, discussions, and interviews. A lot was said, but we would like to provide a small summary of what we believe to be the most important points about the development of internet services, location based services (LBS), as well as social media: Read the rest of this entry »

The American check-in and geotagging service Foursquare is working together with the Deutsche Telekom for its start in Germany, and will be integrated into their service, according to the blog Netzwertig. Read the rest of this entry »