Archive for the ‘Local Search’ Category

Because local search is becoming more and more important, the ad company MDG Advertising, which concentrates on targeted internet marketing strategies, has developed an infographic using various sources to give users a general overview of the development of local search. According to theMDG-Blog, companies can use it as a sort-of road map to improve their own methods of local search. Read the rest of this entry »

Private programmers and companies can immediately begin integrating the local-search function of the online directory klickTel in their websites or mobile applications. According to the operator, Telegate, interested parties will begin receiving quick and free access to over 28 million telephone and business pages entries from the klickTel databank through the launch of the Open API, or the programming interface. Read the rest of this entry »

Quicker has finished its Beta phase and is now introducing itself with new functionalities and the first regional offers. The location-based service portal, which launched in September last year, will put its regional product offering in residential trade into focus. Read the rest of this entry »

Last week, the search engine giant Google announced its acquisition of the prestigious restaurant rating organization Zagat. Google executive Marissa Mayer stated that Zagat will become a “cornerstone” for Google’s local services division in the near future.
“Their iconic pocket-sized guides with paragraphs summarizing and ‘snippeting’ sentiment were “mobile” before “mobile” involved electronics,” continues Mayer. Read the rest of this entry »

The new live-service from the navigation specialist Tom Tom is now offering local information about stores, restaurants, or service providers, in addition to the local search from Google Maps and Places. For local results in Germany, the directory service Gelbe Seiten provides the data. Read the rest of this entry »

The leading German telephone directory for local search Das Örtliche has furthered its expansive offering of apps for mobile devices by releasing an app for the HP TouchPad with the operating system WebOS, available for a free download in the HP App Catalog. By supporting WebOS, Das Örtliche now offers an app for almost every smartphone operating system on the market. Read the rest of this entry »

The go-to for online shopping is expanding its marketing strategy: Amazon.com is furthering its offering of local deals through its new AmazonLocal, released in June of this year. Users can purchase deals in up to 30 cities within the US, including San Francisco, Charlotte, Austin, Orlando, and most recently New York. Read the rest of this entry »

Not that long ago, we reported in the Local Search Blog (LSB) about the recent study “The Net Community – Key Trends of the Digital Age” [Ger. „Die Netzgesellschaft – Schlüsseltrends des digitalen Wandels“] from the Zukunftsinstitut.
Now, the Zukunftsinstitut is allowing us to give away a copy of the approximately 200 page and 190 Euro work: we will be drawing a name from the first ten LSB-readers that send us an email with the subject “Verlosung Studie” at info@vabene.biz. We ask that you give your address, that way we can send the winner the compendium. Read the rest of this entry »

On July 14th, 1881, the first telephone book was released under the cumbersome name “Verzeichnis der bei der Fernsprecheinrichtung Betheiligten” [lit. “Directory of Involved Parties of Telephone Installations”]. What began with 187 entries was smirked at as the “Book of 99 Mockeries”, is now an essential institution: Das Telefonbuch is one of the most-used directory medias in Germany. And despite the digital age, 80 percent of the people in the country use the print version, according to Telekom speaker Niels Hafenrichter. Read the rest of this entry »

The self-proclaimed largest couponing marketplace in Germany Coupies is now offering in addition to its apps for iPhone, Android, Blackberry, and Nokie, as well as the operating system Windows Mobile and Java, a new web standard HTML5 based browser-application. This is hardly different to the iPhone app, claims the company, but does have one advantage: it works on many more devices and allows more people to use the mobile discounts. With the release, Coupies is delivering material for speculation about the general production of applications. Read the rest of this entry »