Archive for the ‘lokales SEM’ Category

The “local” subject has finally arrived at Internet World, a trade fair in Munich. The Local Media Conference took place today, and discussed a number of subject with the theme local marketing and content. It was a successful prelude.

The conference was organized by the Neue Mediengesellschaft Ulm and a Berliner marketing agency, Zanetti Altstoetter und Team. The targeted audience of the one-day conference: publishers and decision makers from marketing and sales. The agenda was “sporty”, as fifteen speakers passed around the microphone, topped off by an expert debate round, and all this within nine hours including breaks. The topics ranged from general pieces about regional marketing to fascinating case studies from printing, online, and mobile.

Here are some of the highlights: Read the rest of this entry »

In mid-November, the internet giant Google launched a recommendation platform with its new service Hotpot. With the release, a wave of competition drive has swept over online networks. Hotpot highlights ratings from friends in localized searches, and is integrated with Google’s local directory service Places. Read the rest of this entry »

Google has started its offensive: with a completely renovated algorithm, the Mountain View giant has transformed into a true local search engine. Whoever is searching for specific providers in a certain city with the help of “Places Search“ no longer has to deal with the pain of sifting through countless results that are irrelevant, but now has a virtual directory book on the computer screen. What does this mean for local SEO? Read the rest of this entry »

Just how important the personal website is in the times of social media definitely brings up some opposing ideas, especially when discussing the involvement of a firm in the Web 2.0 world. When it comes to small- to medium-sized industries, Telegate (11880, Klicktel) has found an unusual answer – the Munich-based firm is helping online companies to build their own web presence. Read the rest of this entry »

Google seems to be unstoppable. A new Google Images-integrated product has been launched by the search engine giant: Google Image Search Ads. Advertising has now become much more efficient, accessible, and much more visual. Read the rest of this entry »

ReachLocal pulled in more that 54 Million US-Dollars with its start up at the Nasdaq a few days ago. Speculation is already running wild within the market: when is the competition joining in? And is this going to be a new market? Read the rest of this entry »

The city portal meinestadt.de has expanded its offerings to include local online marketing. With the new “regioBanner”, firms and service providers can now make their position in their region more prominent using eye-catching ads and palmary positioning. Read the rest of this entry »

Google is still going with the flow: Mountain View has finally realized that there are a lot of small companies with a local-base, but don’t necessarily operate locally. Read the rest of this entry »

The evaluation forum Center’d in the USA has introduced a new ad site in the worldwide web. It’s called „The Dealmap “ and is meant to help users look for the best deals in their city in a certain category. “Coming soon”… Read the rest of this entry »

These Canadians have quite a sense of humor. In order to make their jazzed up Logo more famous, the Yellow Pages Group (YPG) has introduced a truly bizarre video of a pumped up, half-naked muscle man strolling down the street, for whom nothing is more important than “being oily”. Read the rest of this entry »