Archive for the ‘Studies’ Category

The eleventh representation Ipsos-study about the use of directories has released some amazing results: not only do 96.3 percent of all Germans use various directories in their search for private and business contacts in addition to shopping possibilities, but also that the printed version remains the most popular. This makes 2011 the busiest year for directories, despite competition from search engines and other locally and regionally oriented media forms, according to the VDAV (Verband Deutscher Auskunfts- und Verzeichnismedien), who directed the study. Read the rest of this entry »

Because local search is becoming more and more important, the ad company MDG Advertising, which concentrates on targeted internet marketing strategies, has developed an infographic using various sources to give users a general overview of the development of local search. According to theMDG-Blog, companies can use it as a sort-of road map to improve their own methods of local search. Read the rest of this entry »

The primary source for local searching has transferred from traditional directories to Google, according to the Software Initiative Deutschland e.V. (SID). But wait a minute: didn’t some pretty hefty studies just show to opposite? SID was unfortunately unwilling to comment on any sources for their study. Read the rest of this entry »

Local search in communities and mobile are ever-developing into a hype, according to the latest user study from the US pollster Pew. More than fifty percent of all smartphone users search for local information on-the-go. Read the rest of this entry »

Nearly half of the 312 million people in the United States use a social network. And of all adults who use the internet, about two-thirds are on a social network. This is displayed in a recent study by Search Engine Journal, who agrees that social media is here to stay.

“[T]ake a look below at the steep curve of the user growth rate in all age ranges and demographics, and the continuing pervasiveness of social networking into every facet of work, play and life in general. It’s hard to argue that social media hasn’t changed forever how we interact and connect online,” writes Jenise Uehara Henrikson at Search Engine Journal. Read the rest of this entry »

After a market study declared it the “strongest online brand for local search” in the German net, meinestadt.de is taking it to the next step: with about 19.5 million visits in July, the portal is now claiming the title of “leading local offering in the German internet” for itself. Read the rest of this entry »

Not that long ago, we reported in the Local Search Blog (LSB) about the recent study “The Net Community – Key Trends of the Digital Age” [Ger. „Die Netzgesellschaft – Schlüsseltrends des digitalen Wandels“] from the Zukunftsinstitut.
Now, the Zukunftsinstitut is allowing us to give away a copy of the approximately 200 page and 190 Euro work: we will be drawing a name from the first ten LSB-readers that send us an email with the subject “Verlosung Studie” at info@vabene.biz. We ask that you give your address, that way we can send the winner the compendium. Read the rest of this entry »

The US market analyzers from Pyramid Research are forecasting a boom in Location Based Services (LBS), despite mobile network providers are dealing with data protection for saving personal user data: the main profit should come from mobile, location-based advertising.
The worldwide market volume for LBS are displayed in the Pyramid Study “Location-Based Services: Market Forecast, 2011-2015” and is expected to expand the 2.8 billion USD profits from last year to 10.3 billion USD by 2015. The main profit should come from mobile location-based advertising: the branch invested 588 million in 2010, and the experts expect this to raise to 6.2 billion USD by 2015. That would make mobile, location-based advertising responsible for about 35 percent of the entire mobile advertising market, and about 60 percent of total profits. Read the rest of this entry »

Even though the total number of users has gone down, according to US media reports, Facebook’s winning streak is holding up: the social network is expecting to double its 2010 profits through display advertising, launching the site to become the largest advertiser on the net, according to the research of eMarketer. Yahoo, the previous front-runner, will fall to second place, followed by Google in third. Read the rest of this entry »

Nowadays, who really even needs a directory to find a local service provider? – Eight out of ten U.S. residents! This is displayed in the recent Local Media Tracking Study from Burke researchers. So, enough with the speculation that search engines can outdo the Yellow Pages. Read the rest of this entry »