Archive for the ‘Studies’ Category

After a market study declared it the “strongest online brand for local search” in the German net, meinestadt.de is taking it to the next step: with about 19.5 million visits in July, the portal is now claiming the title of “leading local offering in the German internet” for itself. Read the rest of this entry »

Not that long ago, we reported in the Local Search Blog (LSB) about the recent study “The Net Community – Key Trends of the Digital Age” [Ger. „Die Netzgesellschaft – Schlüsseltrends des digitalen Wandels“] from the Zukunftsinstitut.
Now, the Zukunftsinstitut is allowing us to give away a copy of the approximately 200 page and 190 Euro work: we will be drawing a name from the first ten LSB-readers that send us an email with the subject “Verlosung Studie” at info@vabene.biz. We ask that you give your address, that way we can send the winner the compendium. Read the rest of this entry »

The US market analyzers from Pyramid Research are forecasting a boom in Location Based Services (LBS), despite mobile network providers are dealing with data protection for saving personal user data: the main profit should come from mobile, location-based advertising.
The worldwide market volume for LBS are displayed in the Pyramid Study “Location-Based Services: Market Forecast, 2011-2015” and is expected to expand the 2.8 billion USD profits from last year to 10.3 billion USD by 2015. The main profit should come from mobile location-based advertising: the branch invested 588 million in 2010, and the experts expect this to raise to 6.2 billion USD by 2015. That would make mobile, location-based advertising responsible for about 35 percent of the entire mobile advertising market, and about 60 percent of total profits. Read the rest of this entry »

Even though the total number of users has gone down, according to US media reports, Facebook’s winning streak is holding up: the social network is expecting to double its 2010 profits through display advertising, launching the site to become the largest advertiser on the net, according to the research of eMarketer. Yahoo, the previous front-runner, will fall to second place, followed by Google in third. Read the rest of this entry »

Nowadays, who really even needs a directory to find a local service provider? – Eight out of ten U.S. residents! This is displayed in the recent Local Media Tracking Study from Burke researchers. So, enough with the speculation that search engines can outdo the Yellow Pages. Read the rest of this entry »

Before US consumers go into a local store or restaurant, they tend to look it up online. And where? Well it’s quite obvious, right? Google remains number one. However, when it comes to recommending local service providers online, US-users prefer Facebook’s Like-Button. This information comes from a recent study by CityGrid Media. Read the rest of this entry »

Dependability, professionalism, and friendliness are the deciding factors for online users when looking for a local provider, according to the three-part Local Consumer Review Survey 2010.
Experts from BrightLocal, which specializes in SEO, surveyed a total of 2,012 online users in the USA and Great Britain between the 30th of September and the 10th of October last year. The third released portion reveals users’ composure in relation to write-ups and reviews. Mouth-to-mouth propaganda remains the most common method for recommending local providers with 80 percent of the users. Praise on Facebook follows with about 27 percent of users, beating out online directories with 11 percent and Twitter with 6 percent. Read the rest of this entry »

Online communities are gaining popularity at an exponential rate: the number of German users has grown by 10 million users within a year, as shown in the study “Social Networks in Germany”, conducted by the high-tech association BITKOM at the polling firm Forsa. In addition, about 40 million, or half of all federal citizens, are active in social networks. And which community is leading the pack? Facebook, of course. Read the rest of this entry »

Despite the fact that a recent study shows that about one of every two online directories allow for image videos to be activated on their websites, many others are lacking. The best offering for company videos are the index medias, according to the study.
infotainweb AG analyzes image video offerings for 57 online platforms from four different categories: 28 webpages for daily papers, nine online directories, and about ten city portals and the top media firms from different categories. The central result from the study: online directories like Gelbe Seiten, Das Örtliche, or 11880 & Co. have the most elaborate offering with various formats, lengths, and media packages in comparison to other categories. Read the rest of this entry »

According to the current study from telegate AG “Small Business and Advertisment”, small businesses in Germany have a lot of catching up to do in the world of digital marketing. Even though the internet is the top resource for consumers to search for companies and services in their local vicinity, regional, small businesses still implement ads in traditional print media. Read the rest of this entry »